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You searched for: subject:"television commercials"
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[movies]Early 1993 television commercials on Discovery Channel, pt. 2
Early 1993 television commercials on Discovery Channel, pt. 2
Keywords: television commercials
Downloads: 17
[movies]Classic Television Commercials
Classic Television Commercials
Keywords: Classic Television Commercials
Downloads: 382,015 4.50 out of 5 stars4.50 out of 5 stars4.50 out of 5 stars4.50 out of 5 stars4.50 out of 5 stars(12 reviews)
[movies]Television Commercials (1950s-1960s) - Various
Examples of broadcast advertising from the 1950s and 1960s.
Keywords: Advertising: Television commercials; Consumerism
Downloads: 140,277 4.50 out of 5 stars4.50 out of 5 stars4.50 out of 5 stars4.50 out of 5 stars4.50 out of 5 stars(32 reviews)
[unknown]dr_static.s3.amazonaws.com panic grab

Keywords: archiveteam; television commercials; children's toys
Downloads: 4
[movies]GILBERT 1963 TOY PROMO
This film was produced as a promo for the new 1963 line of toys from the Gilbert Toy Company. This version is in full eye poping color. All other versions were only seen in black and white.
Keywords: toys; television commercials; pop culture
Downloads: 3,970 4.50 out of 5 stars4.50 out of 5 stars4.50 out of 5 stars4.50 out of 5 stars4.50 out of 5 stars(2 reviews)
[movies]Vintage Colgate Toothpaste Commercial - Colgate
I have a whole host of old commercials. Toothpaste, Cigarettes, Lux Soap, and many others. This one is an old Colgate toothpaste commerical
Keywords: Vintage TV; Television Commercials; Television History
Downloads: 1,573
[movies]Classic Television Commercials (Part III) - Various
Collection of TV commercials significant to the history and development of TV as an advertising medium.
Keywords: Advertising: Television commercials; Consumerism; Advertising: History
Downloads: 67,710 5.00 out of 5 stars5.00 out of 5 stars5.00 out of 5 stars5.00 out of 5 stars5.00 out of 5 stars(12 reviews)
[movies]Wonderful New World of Fords, A (1960 Ford Spot) - Filmways
Ford commercial linking new compact cars to futurism and the space frontier.
Keywords: Advertising: Television commercials; Automobiles: Advertising; Futurism
Downloads: 101,596 4.50 out of 5 stars4.50 out of 5 stars4.50 out of 5 stars4.50 out of 5 stars4.50 out of 5 stars(23 reviews)
[movies]Classic Television Commercials (Part V) - Various
Collection of TV commercials significant to the history and development of TV as an advertising medium.
Keywords: Advertising: Television commercials; Consumerism; Advertising: History
Downloads: 51,065 4.00 out of 5 stars4.00 out of 5 stars4.00 out of 5 stars4.00 out of 5 stars(15 reviews)
[movies]Classic Television Commercials (Part VII) - Various
Collection of TV commercials significant to the history and development of TV as an advertising medium.
Keywords: Advertising: Television commercials; Consumerism; Advertising: History
Downloads: 21,799 4.00 out of 5 stars4.00 out of 5 stars4.00 out of 5 stars4.00 out of 5 stars(5 reviews)
[movies]Classic Television Commercials (Part I) - Various
Collection of TV commercials significant to the history and development of TV as an advertising medium.
Keywords: Advertising: Television commercials; Consumerism; Advertising: History
Downloads: 206,226 4.50 out of 5 stars4.50 out of 5 stars4.50 out of 5 stars4.50 out of 5 stars4.50 out of 5 stars(13 reviews)
[movies]Classic Television Commercials (Part II) - Various
Collection of TV commercials significant to the history and development of TV as an advertising medium.
Keywords: Advertising: Television commercials; Consumerism; Advertising: History
Downloads: 61,028 3.50 out of 5 stars3.50 out of 5 stars3.50 out of 5 stars3.50 out of 5 stars(5 reviews)
[movies]Classic Television Commercials (Part VI) - Various
Collection of TV commercials significant to the history and development of TV as an advertising medium.
Keywords: Advertising: Television commercials; Consumerism; Advertising: History
Downloads: 38,167 4.50 out of 5 stars4.50 out of 5 stars4.50 out of 5 stars4.50 out of 5 stars4.50 out of 5 stars(5 reviews)
[movies]Classic Television Commercials (Part IV) - Various
Collection of TV commercials significant to the history and development of TV as an advertising medium.
Keywords: Advertising: Television commercials; Consumerism; Advertising: History
Downloads: 44,764 4.50 out of 5 stars4.50 out of 5 stars4.50 out of 5 stars4.50 out of 5 stars4.50 out of 5 stars(8 reviews)
[movies]Classic Television Commercials (Part VIII) - Various
Collection of TV commercials significant to the history and development of TV as an advertising medium.
Keywords: Advertising: Television commercials; Consumerism; Advertising: History
Downloads: 44,032 4.50 out of 5 stars4.50 out of 5 stars4.50 out of 5 stars4.50 out of 5 stars4.50 out of 5 stars(9 reviews)
[movies]Television Commercials are Affordable - Mirage Productions International
Video on just how television commercials can be affordable to just about any business. www.miragepro.net
Keywords: TV commercials; television commercials; television advertising; marketing; advertising
Downloads: 360
[movies]MAJOR MATT MASON TOY COMMERCIAL 1966
This a toy commercial for Major Matt Mason Mattels man in space. This was the first commercial that introduced this very popular toy to kids of the space race
Keywords: toys; television commercials; pop culture; space; Jon Behrens
Downloads: 9,207 4.00 out of 5 stars4.00 out of 5 stars4.00 out of 5 stars4.00 out of 5 stars(5 reviews)
[movies]Lucky Strike Cigarette Commercial: Marching Cigarettes - Handy (Jam) Organization
Lucky Strike cigarette commercial with stop-motion animation of marching cigarettes.
Keywords: Advertising: Television commercials; Substance abuse: Tobacco; Animation: Stop-motion
Downloads: 70,180 4.50 out of 5 stars4.50 out of 5 stars4.50 out of 5 stars4.50 out of 5 stars4.50 out of 5 stars(15 reviews)
[movies][Television Commercials: Telephone] - Unknown
Three TV commercials; one set in St. Louis, Missouri, another on Mount Washington, New Hampshire, and a quick review of telephone history.
Keywords: Communication: Telephone; Advertising: Television commercials; St. Louis, Missouri
Downloads: 21,817 3.50 out of 5 stars3.50 out of 5 stars3.50 out of 5 stars3.50 out of 5 stars(12 reviews)
[movies]Franken Berry / Count Chocula : Tevevision Commercial 1971 - General Mills
Count Chocula and Franken Berry were both introduced in 1971. Boo Berry Cereal appeared in 1973 followed by Fruit Brute in 1974. Yummy Mummy appeared more than a decade later in 1988 - completing the the group known as the General Mills Monster Cereals.
Keywords: Third Eye Cinema; Classic Television Commercials; animation; cartoons; General Mills
Downloads: 6,806
[movies]Cheerios/V-8 - Filmways (?)
Cereal commercial targeted at children of the space age.
Keywords: Space: Culture; Advertising: Television commercials; Agriculture: Food industry: Cereals
Downloads: 92,554 3.50 out of 5 stars3.50 out of 5 stars3.50 out of 5 stars3.50 out of 5 stars(19 reviews)
[movies]Polaroid Dealer Announcement (1964) - Bay State Film Productions, Inc.
Introduces Polaroids marketing campaign for the year 1964, including TV commercials. Produced for dealers.
Keywords: Media: Photography: Instant Photography; Advertising: Television commercials; Sales: Training
Downloads: 16,279 4.00 out of 5 stars4.00 out of 5 stars4.00 out of 5 stars4.00 out of 5 stars(7 reviews)
[movies]The art of video art - Lobo Pasolini
Using footage from the Prelinger archives, The art of video art uses vintage TV commercials to create a visually retro essay about the ontology of video art, the art of the televisual age.
Keywords: video art; Prelinger archives; retro; vintage television; television commercials
Downloads: 17,230
[movies]Lucky Strike Cigarette Commercial: Square Dance - Handy (Jam) Organization
Lucky Strike cigarette commercial with stop-motion animation of square-dancing cigarettes.
Keywords: Advertising: Television commercials; Substance abuse: Tobacco; Animation: Stop-motion
Downloads: 148,689 4.00 out of 5 stars4.00 out of 5 stars4.00 out of 5 stars4.00 out of 5 stars(23 reviews)
[texts]ERIC ED359566: From Hot Wheels to Teenage Mutant Ninja Turtles: The Evolution of the Definition of Program Length Commercials on Children's Television. - ERIC
From 1969 to 1993 the definition of program length commercials has not been consistent. The FCC's first involvement with program length commercials was in 1969 when "Hot Wheels," a cartoon based on Mattel Corporation's Hot Wheels cars, was alleged to be nothing more than a 30 minute commercial. The FCC made no formal ruling but did develop a vague definition of a program length commercial. In 1971, the FCC issued its first Notice of Inquiry and Notice of Proposed Rule Making regarding commercial...
Keywords: ERIC Archive; Childrens Television; Commercial Television; Federal Regulation; Government Role; Media Research; Programing (Broadcast); Television Commercials
Downloads: 1
[texts]ERIC ED311497: Viewers' Interpretations of Associational Montage: The Influence of "Visual Literacy" and Educational Background. - ERIC
A study examined the influence of viewers' backgrounds on their interpretation of "associational montage" in television advertising (editing which seeks to imply an analogy between the product and a juxtaposed image possessing desirable qualities). Subjects, 32 television professionals from two urban television stations and 95 customers of an urban video rental store (57 with a college education and 38 without), viewed either a narrative or a non-narrative television advertisement containing an ...
Keywords: ERIC Archive; Analogy; Audience Response; Editing; Educational Background; Television Commercials; Television Research; Visual Literacy
[texts]ERIC ED310430: The Adoption of Program Length Commercials by Commercial Television Stations Nationwide: Do Market Concentration and Profitability Have an Effect? - ERIC
A mail survey of commercial television stations nationwide was conducted to determine if stations as a whole are accepting program length commercials (whose airing was deregulated by the Federal Communications Commission (FCC) in 1984). Sales managers at 482 of 769 commercial television stations responded to the questionnaire. Results indicated that (1) program length commercials have been widely adopted by commercial television stations nationwide; (2) broadcasters as a whole appear to be conce...
Keywords: ERIC Archive; Commercial Television; Mail Surveys; Programing (Broadcast); Television Commercials; Television Research; Television Surveys
[texts]ERIC ED315048: Children's Television. Hearing on H.R. 1677 before the Subcommittee on Telecommunications and Finance of the Committee on Energy and Commerce. House of Representatives, One Hundred First Congress, First Session. - ERIC
A statement by the chairman of the subcommittee, Representative Edward J. Markey opened this hearing on H.R. 1677, the Children's Television Act of 1989, a bill which would require the Federal Communications Commission to reinstate restrictions on advertising during children's television, to enforce the obligation of broadcasters to meet the educational and informational needs of the child audience, and for other purposes...
Keywords: ERIC Archive; Childrens Television; Federal Legislation; Hearings; Programing (Broadcast); Television Commercials
[audio]nauseacast #8 - arfortiyef
weekly freeform music progra m
Keywords: solo guitar; experimental; avant-garde; spoken word; black metal; television commercials; remix; techno
Downloads: 690
[movies]Hollywood Offbeat (Steve Randall) - The Trial - Episode 13
In this filmed series, screen star Melvyn Douglas appeared as a disbarred lawyer who had turned sleuth in an attempt to regain his right to practice law. A suave, mustachioed detective, he greased his way through assorted cases of blackmail and murder before finally reaching his goal - reinstatement as a lawyer - in the final episode. There this short series ended. Prior to it's network run, some episodes of Steve Randall were seen locally under the title of Hollywood Offbeat...
Keywords: Public Domain; Classic TV; Television; 1953; Steve Randall; Detective; Drama; DuMont; CBS; Commercials; Classic Television Commercials
Downloads: 2,390 4.00 out of 5 stars4.00 out of 5 stars4.00 out of 5 stars4.00 out of 5 stars(1 review)
[texts]ERIC ED320662: Guidelines for Family Television Viewing. ERIC Digest. - ERIC
This ERIC digest addresses problems associated with children's excessive viewing of television programs and commercials and provides suggestions to help parents guide their children's television viewing. Children who watch television 3 to 5 hours a day have little time for other activities such as play, reading, and talking with others. Excessive television viewing may have a detrimental effect on children's learning and school performance...
Keywords: ERIC Archive; Family Problems; Guidelines; Parent Responsibility; Parent Role; Programing (Broadcast); Social Action; Television Commercials; Television Viewing; Violence
[texts]ERIC ED325877: Characteristics of Research on Sex-Role Stereotyping and Television. - ERIC
A review of 19 studies in 17 articles on sex-role stereotyping and television has revealed some common characteristics. Three types of research can be classified: content, effect, and correlation. Content analysis was the most popular. Even though various types of TV programs were studied, each research study investigated only one type of program and/or commercial at a time. Most researchers used children as their respondents...
Keywords: ERIC Archive; Content Analysis; Females; Research Methodology; Sex Differences; Sex Role; Sex Stereotypes; Television; Television Commercials; Television Research; Womens Studies
[texts]ERIC ED375824: Children's Television (Part 2). Hearing before the Subcommittee on Telecommunications and Finance of the Committee on Energy and Commerce. House of Representatives, One Hundred Third Congress, Second Session (June 10, 1994). - ERIC
The topic of this hearing was the Children's Television Act of 1990. This act was designed to increase the choices for children and to give parents and families the possibility of finding educational programming to supplement other children's programs. The Act has two major provisions. First, it established time limits on the amount of advertising that could be shown during children's programs. The second requires broadcasters to serve the educational and informational needs of the child audienc...
Keywords: ERIC Archive; Children; Childrens Television; Educational Media; Educational Television; Elementary Secondary Education; Federal Legislation; Hearings; Television Commercials
Downloads: 4
[texts]ERIC ED303136: Commercialization of Children's Television. Hearings on H.R. 3288, H.R. 3966, and H.R. 4125: Bills To Require the FCC To Reinstate Restrictions on Advertising during Children's Television, To Enforce the Obligation of Broadcasters To Meet the Educational Needs of the Child Audience, and for Other Purposes, before the Subcommittee on Telecommunications and Finance of the Committee on Energy and Commerce, House of Representatives, One Hundredth Congress (September 15, 1987 and March 17, 1988). - ERIC
This report provides transcripts of two hearings held 6 months apart before a subcommittee of the House of Representatives on three bills which would require the Federal Communications Commission to reinstate restrictions on advertising on children's television programs. The texts of the bills under consideration, H.R. 3288, H.R. 3966, and H.R. 4125 are also provided. Testimony and statements were presented by: (1) Representative Terry L...
Keywords: ERIC Archive; Advertising; Childrens Television; Commercial Television; Federal Legislation; Hearings; Policy Formation; Programing (Broadcast); Television Commercials; Television Research; Toys
[texts]ERIC ED380236: Guia Para Ver La Television En Familia (Guidelines for Family Television Viewing). ERIC Digest. - ERIC
This ERIC digest addresses problems associated with children's excessive viewing of television programs and commercials and provides suggestions to help parents guide their children's television viewing. Children who watch television 3 to 5 hours a day have little time for other activities such as play, reading, and talking with others. Excessive television viewing may have a detrimental effect on children's learning and school performance...
Keywords: ERIC Archive; Family Problems; Guidelines; Parent Responsibility; Parent Role; Programming (Broadcast); Social Action; Television Commercials; Television Viewing; Violence
Downloads: 3
[audio]nauseacast #30 - arfortiyef
half an hour of freeform music programming.
Keywords: freeform; apache; tune in turn on drop out; metal; pop; rock; television commercials; garage; punk; blues rock; mormons; hardcore
Downloads: 1,032
[movies]Quisp Cereal : Television Commercial : 1966 - Jay Ward
Quisp is a sugar-sweetened breakfast cereal from the Quaker Oats Company. It was introduced in 1965 and continued as a mass-market grocery item until the late 1970s. Sometime afterward, the company sold the item sporadcially, and upon the rise of the Internet began selling it primarily online. Quisp was initially marketed with a sister brand, Quake. Its joint-product television commercials were produced by Jay Ward, a major producer of animated television series.
Keywords: Third Eye Cinema; classic television commercials; 1960's pop culture; saturday morning cartoons; cartoon; animated; Jay Ward
Downloads: 6,526 4.50 out of 5 stars4.50 out of 5 stars4.50 out of 5 stars4.50 out of 5 stars4.50 out of 5 stars(2 reviews)
[texts]ERIC ED319519: Children's Television Act of 1989. Senate Report together with Minority Views of the Senate Committee on Commerce, Science, and Transportation on S. 1992. One Hundred First Congress, First Session. - ERIC
For this document the Senate Committee on Commerce, Science, and Transportation reports favorably on the Children's Television Act of 1989 and recommends that it be passed. The aims of the legislation are to increase the amount of educational and informational television programming available to children and to protect children from overcommercialization of programming. The bill: (1) establishes limits on the amount of time that can be devoted to commercials during a children's program; (2) requ...
Keywords: ERIC Archive; Certification; Childrens Television; Commercial Television; Educational Television; Federal Legislation; Government Role; Programing (Broadcast); Standards; Television Commercials; Television Viewing
Downloads: 1
[texts]ERIC ED355575: Monkeycam See--Monkeycam Do: Considering Reflexive Aesthetics in the Teaching of Film and Video Production. - ERIC
While in some respects it has never been easier to teach film and video production, in other respects it has never been more difficult and beset with inconsistencies. For instance, pervasive advertising products of the video networks (i.e., epic scale commercials and music videos) frequently engage in the anarchy of postmodern excess, making it hard to formulate an objective critique of work that superficially appears to be violating hallowed rules out of radical spite...
Keywords: ERIC Archive; Advertising; Commercial Art; Eye Movements; Film Study; Higher Education; Photography; Popular Culture; Postmodernism; Production Techniques; Television; Television Commercials; Videotape Recordings
Downloads: 2
[texts]ERIC ED332301: Report to the Legislature on Commercialism in Schools. (Supplementary Appropriations Act, Section 122, Chapter 16, Laws of 1990, First Extraordinary Session). - ERIC
This document presents the results of a mandated study of commercialism in the schools carried out by Washington State's Office of the Superintendent of Public Instruction. The study was prompted by the issues surrounding Channel One, a 12-minute televised news program designed for secondary school students that includes 2 minutes of commercials. Schools are offered about $50,000 worth of free receiving equipment in exchange for showing the program to most students during the regular school day...
Keywords: ERIC Archive; Advertising; Commercial Television; Educational Policy; Intermediate Grades; Public Schools; School Responsibility; Secondary Education; State Action; State School District Relationship; Television Commercials
[texts]ERIC ED333298: TV Beer Commercials and Children: Exposure, Attention, Beliefs, and Expectations about Drinking as an Adult. - ERIC
This report presents findings from a study of the effects of televised beer commercials on fifth and sixth grade children (N=468), aged 10-13 years. Each child was interviewed in-person at his or her home. The findings indicated: (1) most children are frequently exposed to beer commercials on television; (2) children's skepticism of television beer commercials was significantly lower among those with the highest level of attention to the commercials; (3) children's beliefs about social aspects o...
Keywords: ERIC Archive; Alcoholic Beverages; Audience Response; Childrens Television; Elementary School Students; Grade 5; Grade 6; Intermediate Grades; Sex Differences; Television Commercials; Television Research; Television Viewing
[texts]ERIC ED320034: Introduction to Electronic Marketing. - ERIC
These materials for a five-unit course were developed to introduce secondary and postsecondary students to the use of electronic equipment in marketing. The units cover the following topics: electronic marketing as a valid marketing approach; telemarketing; radio electronic media marketing; television electronic media marketing; and cable TV electronic media marketing. The first section of the manual is designed to show teachers how to use the materials and includes an explanation of instruction...
Keywords: ERIC Archive; Competency Based Education; Distributive Education; Educational Objectives; Electronic Equipment; Marketing; Occupational Information; Postsecondary Education; Radio; Salesmanship; Secondary Education; Television; Television Commercials
[texts]ERIC ED332664: Channel One: Are Schools Trading Captive Student Audiences for Free Equipment? - ERIC
"New Things Considered" reports on emerging trends and issues in education to policymakers and participants in SEDL-SCAN, an emerging issues tracking system being pilot tested by the Southwest Educational Development Laboratory's Policy Information Service and the State of New Mexico. This issue begins with a report on the reactions of educators to Channel One, a daily educational news and current events program which includes 2 minutes of advertising in each 12-minute program...
Keywords: ERIC Archive; Attitudes; Current Events; Educational Television; Electronic Equipment; Elementary Secondary Education; Programing (Broadcast); School Business Relationship; School Districts; State Boards of Education; Television Commercials
Downloads: 1
[texts]ERIC ED332232: Popular Music, Television, and Generational Identity. - ERIC
Although previous generations have by no means been disloyal to the popular music of their youth, the tenacious attachment of the Baby Boomers to the music of the 1960s seems unprecedented. Three main reasons account for this constantly widening musical reclamation project. First, the Baby Boomers have a clearer sense of generational identity that any other generation has had. They are incessantly studied, written, about, renamed, "targeted," and otherwise reminded of their own supposed uniquene...
Keywords: ERIC Archive; Audience Awareness; Baby Boomers; Cable Television; Change; Mass Media Role; Popular Culture; Sociocultural Patterns; Songs; Technological Advancement; Television Commercials; Visual Stimuli
Downloads: 2
[texts]ERIC ED373367: Representation of AIDS in Televised Public Service Announcements: The Discursive Practices of Government in the Constitution of Knowledge about AIDS. - ERIC
Using a textualist approach (looking at meaning above and beyond overt message elements), a study examined televised public service announcements (PSAs) about Acquired Immune Deficiency Syndrome (AIDS) produced by the Ad Council and the United States Department of Health and Human Services. Both ads identify young people who should be concerned about the disease as only heterosexual. By ignoring the homosexual, the message becomes not one which educates teenagers in general, but rather one which...
Keywords: ERIC Archive; Acquired Immune Deficiency Syndrome; Audience Awareness; Discourse Analysis; Federal Government; Health Education; Homosexuality; Information Sources; Mass Media Role; Media Research; Persuasive Discourse; Television Commercials
Downloads: 2
[texts]ERIC ED371425: Selling Violence: Television Commercials Targeted to Children. - ERIC
Noting that little research has addressed the question of violence in commercials directed to children, a study examined commercials aired during the 21 top-rated children's cartoons during one broadcast week in late spring 1993. Commercials were analyzed for violent content, gender of primary actors and recipients of violent action, primary persuasive theme or appeal, sex and age of primary audience of the commercial, type of product, visual format, and setting of the commercial...
Keywords: ERIC Archive; Cartoons; Childrens Television; Content Analysis; Mass Media Role; Media Research; Persuasive Discourse; Sex Stereotypes; Television Commercials; Violence; Young Children
Downloads: 4
[texts]ERIC ED326063: Suggestions To Buy: Television Commercials from the U.S., Japan, China, and Korea. - ERIC
This study examined the differences in the use of language in television commercials from the United States, Japan, South Korea, and China to persuade viewers (consumers) to buy a product. Because cultural norms in these East Asian nations favor indirectness when suggesting or recommending, it was hypothesized that: 1) suggestions would be more frequent in commercials from the United States than in commercials from the Asian countries; and 2) imperatives would be the most frequent form of sugges...
Keywords: ERIC Archive; Chinese; Chinese Culture; Cultural Traits; English; Foreign Countries; Japanese; Korean; Korean Culture; Language Styles; Persuasive Discourse; Television Commercials; Uncommonly Taught Languages
[texts]ERIC ED329363: Joint Comments of Action for Children's Television, et al. in the Matter of Policies and Rules Concerning Children's Television Programming, Revision of Programming and Commercialization Policies, Ascertainment Requirements, and Program Log Requirements for Commercial Television Stations (MM Docket No. 90-570 and MM Docket No. 83-670) before the Federal Communications Commission (Washington, District of Columbia, January 30, 1991). - ERIC
The joint comments of 12 organizations concerned about the current state of children's television programming are presented in this paper. The commentors' requests for action, which are specified in detail, are divided among the following legislative provisions: (1) the Federal Communications Commission (FCC) should make clear that for purposes of the Children's Television Act, children are defined as persons 12 years of age and under; (2) broadcasters are legally required to demonstrate that th...
Keywords: ERIC Archive; Agency Role; Business Responsibility; Childrens Television; Compliance (Legal); Law Enforcement; Legal Responsibility; Programing (Broadcast); Social Responsibility; Television Commercials; Toys
[texts]ERIC ED363880: Talking Back to TV: Media Literacy and Writing. - ERIC
A study examined whether assigning students to write analytically in response to video texts can lead to students becoming more critical viewers of television. A 30-second television commercial was shown to a freshman composition class with limited visual literacy training and to a class without such media literacy training. Students in both classes wrote for 10 minutes in response to highly directed prompts after viewing the commercial...
Keywords: ERIC Archive; Case Studies; College Freshmen; Critical Thinking; Critical Viewing; Freshman Composition; Higher Education; Media Literacy; Student Attitudes; Student Reaction; Television Commercials; Television Research; Writing Assignments; Writing Research
Downloads: 4
[texts]ERIC ED366011: Men Do and Women Are: Sixth Grade Girls, Media Messages and Identity. - ERIC
Focusing on the point that female identities continue to form using the reference point of the male image or identity, a study juxtaposed a qualitative research project and the expressions of patriarchy represented in two television milk commercials. Subjects, 12 sixth-grade girls at a small Catholic elementary school in central New York, were interviewed in weekly group meetings and individually. The study examined how the 12 subjects made meaning out of their schooling experience and identifie...
Keywords: ERIC Archive; Females; Grade 6; Identification (Psychology); Intermediate Grades; Mass Media Effects; Mass Media Role; Media Research; Qualitative Research; Role Theory; Self Concept; Sex Differences; Television Commercials
Downloads: 8
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